PVH Legwear

Packaging, Logo Design

At PVH Legwear as a packaging designer, I was responsible for creating artwork for the various brands we work with such as Calvin Klein, Tommy Hilfiger and Michael Kors. I also created work for some of our private label brands.

Happy Foot

For the Happy Foot rebrand, I proposed a new refreshed look for the brand. There previously was no brand presence for this item, and I created an enhanced easily identifiable logo. I kept the logo simple and added a slight smile under foot to give the typographic logo some character.

Weekender

Another private label brand we work on is Weekender. I created a new look for Weekender’s Costco programs for the number of items we proposed. I created varying colors for gender specific items, that all felt cohesive and had a natural component as this brand is geared towards outdoor activities.

Calvin Klein

Our work with Calvin Klein was to maintain the overall brand look and feel in the artwork we created. I proposed a number of new looks during my time such as the Future Capsule look and seasonal holiday looks. I also proposed new packaging structures as well for hosiery items.