Cre8: Mindfulness Through Art

Brand Identity, Packaging

The goal of Cre8 is to help LGBTQ youth discover mindfulness through art and other creative activities. This would also be a tool to connect LGBTQ+ youth, and provide resources and a sense of community. Cre8 was started out of a mission to bring art and mindfulness to LGBTQ+ youth. Each touch point of this project to feel intentional and tie back to the overall goal of Cre8. 

The Logo & Color Palette

The logo for Cre8 is meant to represent the free flowing motion of drawing and painting, while remaining accessible for a younger audience. Color is also important to the overall theme of mindfulness. I incorporated my extensive research into color accessibility to convey an overall sense of calm and ensure that it would not be overstimulating.

Packaging

The art kit comes with the tools and supplies needed for the creative aspect, this would also serve as a portal to the Cre8 site for more information and resources. 

Website

The website for Cre8 is an online hub that would come along with the art kit. This would serve as online safe space for users and provide a community space, as well as a number of resources and information.