Korres

Brand Identity, Packaging, Advertising

Korres is a greek brand that prides itself on transparency and authenticity. I've enhanced the overall logo to be more engaging and reminiscent of a greek coffee cup. More cohesion was brought across touchpoints as well using specific colors for each product cateogry. The color palette was also inspired by Greece itself, which is the overall message of the brand, locally sourced products from greece. 

The Logo & Color Palette

 I've enhanced the overall logo to be more engaging and reminiscent of a greek coffee cup. The color palette was also inspired by Greece itself, which is the overall message of the brand, locally sourced products from greece. 

Packaging

Korres is a greek brand that prides itself on transparency and authenticity. I've enhanced the overall logo to be more engaging and reminiscent of a greek coffee cup. More cohesion was brought across touchpoints as well using specific colors for each product cateogry. The color palette was also inspired by Greece itself, which is the overall message of the brand, locally sourced products from greece.